PPC/Paid Traffic Specialist
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Family-Friendly Hours & Work from Home
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Fast-Growing Digital Marketing Leader
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Healthcare Focus… Helping Doctors Succeed
In 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet.
Today, our dedicated team of 85 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and lead their digital marketing strategy.
Our core values are Trust, Service and Innovation. Our team culture is based on practicing an Outward Mindset which is the simple idea that, “our success is a by-product of helping others succeed.”
Is our culture a good fit with your work and life philosophy?
Our brands include, Perfect Patients (allied healthcare), Smile Marketing (dental) and we’re expanding into other healthcare verticals.
ABOUT THE ROLE
- Conduct pre-sale reviews to assess the suitability of prospective clients for Vortala’s paid traffic services, providing feedback to the Sales and Digital Marketing Specialist teams
- Handle 2-3 Paid Advertising sales calls per month
- Engage with new paid search clients via phone to discuss campaign goals and details
- Set up Google Ads, Facebook Ads, and other paid campaigns, including keyword research and crafting conversion-focused landing pages and ads
- Bi-weekly monitoring of client ad campaigns and adjusting strategies as needed
- Conduct ongoing tests and analyses of keywords, ad copy, landing pages, and ad positioning to optimize results
- Collaborate with team members to troubleshoot issues, share insights, and ensure the best possible outcomes for clients
- Stay up-to-date with PPC best practices and trends, continually refining strategies to drive improved performance
- Respond to inquiries from other departments and current paid search clients
- Deliver exceptional customer service to both clients and colleagues
- Flexible availability to attend meetings in both the U.S. and Australian time zones
As a Paid Traffic Specialist at Vortala, you will be instrumental in helping healthcare professionals grow their practices. Working closely with our internal teams and clients, this role focuses on enhancing and expanding our paid traffic strategies. The goal is to boost new patient acquisition for our clients, demonstrate Vortala’s value, and deliver measurable results that align with client objectives.
To keep pace with the ever-changing digital landscape, you’ll be provided with ongoing training and development opportunities.
Working from your home office, you’ll enjoy flexible hours and assume the following responsibilities:
HOW TO SECURE AN INTERVIEW
To be invited for an interview, you should possess the following skills and experience:
- Minimum 1 year of experience managing Google Ads and Facebook Ads campaigns
- Strong up-to-date knowledge of PPC marketing, particularly with Google Ads and Facebook Ads
- Google Ads certification is required (can be completed prior to the start date if not already certified)
- Understanding of what makes a high-converting landing page, including CTA optimization, layout design, and overall user experience
- Experience editing websites in WordPress and basic HTML skills
- Self-motivated and eager to experiment with new approaches to improve campaign performance
- Excellent organizational and time management abilities, with a keen eye for detail
- Outstanding written and verbal communication skills
- Client management experience, preferably in an agency environment
Experience in the health profession and working with doctors is desirable but not essential.
Although there is flexibility on the work schedule, you would need to work the majority of your day during normal U.S. business hours 9am-6pm EDT/EST.
Our mantra is, “the company can only grow as fast as its people.”
This means we’re committed to your ongoing personal and professional development including weekly individual and team development activities.
This is a full-time position with flexible, family-friendly hours.
You’ll work from the comfort of your home office and connect with your colleagues worldwide using the most advanced online collaboration tools.
Vortala is a fast-growing, equal opportunity employer riding the healthcare and technology wave.
Ready for a new challenge with a company that cares deeply about you and your development?